Advertising And The Business Of Brands: 21st Century Edition

By Beth Barnes, Bruce H. Bendiger, Ann Maxwell, et al.

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1887229183
• ISBN13: 9781887229180
• Release Date: January 2004
• Publisher: Copy Workshop
• Length: 622 Pages
• Weight: 3.45 lbs.
• Dimensions: 10.8" x 1.3" x 8.3"