Advertising And Sales Promotion

By Fazil Shareef

1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion

• Format: Paperback
• Language: English
• ISBN: 9351648419
• ISBN13: 9789351648413
• Release Date: December 2016
• Publisher: Nirali Prakashan
• Length: 172 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 7.4" x 9.7"