Advertising and Popular Culture: Studies in Variety and Versatility

By Sammy R. Danna

Book Overview

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

• Format: Hardcover
• Language: English
• ISBN: 0879725273
• ISBN13: 9780879725273
• Release Date: June 1992
• Publisher: Popular Press 1
• Length: 172 Pages
• Weight: 1.90 lbs.
• Dimensions: 11.5" x 0.8" x 9.0"