Advertising, And Other Addresses (1907)

By Francis Bacon James

Book Overview

Advertising, And Other Addresses is a book written by Francis Bacon James and published in 1907. This book is a collection of speeches and essays on various topics related to advertising and marketing. James was a prominent advertising executive and his experience and knowledge in the field are reflected in the book.The book is divided into several sections, each addressing a different aspect of advertising. The first section focuses on the importance of advertising and its role in modern society. James argues that advertising is essential for businesses to succeed and that it is a vital part of the economy.The second section of the book deals with the practical aspects of advertising, including the different types of advertising, the principles of effective advertising, and the use of media such as newspapers, magazines, and billboards.The third section of the book is devoted to the psychology of advertising. James explores the ways in which advertising influences consumer behavior and how advertisers can use this knowledge to create effective campaigns.The final section of the book contains a series of essays on various topics related to advertising, including the ethics of advertising, the role of women in advertising, and the future of the advertising industry.Overall, Advertising, And Other Addresses is a comprehensive and insightful book that provides a valuable perspective on the world of advertising. It is a must-read for anyone interested in marketing, advertising, or business in general.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1166442780
• ISBN13: 9781166442781
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 148 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"