Advertising and New Media
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Book Overview
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe.
Format:Paperback
Language:English
ISBN:0415430356
ISBN13:9780415430357
Release Date:October 2007
Publisher:Routledge
Length:144 Pages
Weight:0.47 lbs.
Dimensions:0.3" x 6.1" x 9.2"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Consumer Behavior Education Education & Reference Journalism Journalism & Nonfiction Language Arts Marketing & Sales Media Studies Social Sciences Textbooks WritingCustomer Reviews
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