Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response

By Marco Santello

Book Overview

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

• Format: Paperback
• Language: English
• ISBN: 0367607484
• ISBN13: 9780367607487
• Release Date: June 2020
• Publisher: Routledge
• Length: 104 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.4" x 8.5"