Advertising and Hong Kong Society

By Christian Barry, Trish Loughran, Sanjay Reddy

Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.

• Format: Hardcover
• Language: English
• ISBN: 9629962640
• ISBN13: 9789629962647
• Release Date: April 2006
• Publisher: Chinese University of Hong Kong Press
• Length: 250 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"
• Age Range: 22 years and up
• Grade Range: Postsecondary and higher