Advertising and Consumer Culture in China

by Hongmei Li

Book Overview

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant...

• Format: Paperback
• Language: English
• ISBN: 0745671179
• ISBN13: 9780745671178
• Release Date: August 2016
• Publisher: Polity Press
• Length: 280 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 5.8" x 8.8"