Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 3 volume

By: Information Resources Management Association

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522517936
• ISBN13: 9781522517931
• Release Date: December 2016
• Publisher: Business Science Reference
• Length: 3726 Pages
• Weight: 2.38 lbs.