Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

By Timothy de Waal Malefyt, Robert J. Morais, Robert J Morais

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings

• Format: Hardcover
• Language: English
• ISBN: 0857852019
• ISBN13: 9780857852014
• Release Date: September 2012
• Publisher: Routledge
• Length: 200 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"