Advertising After the Econoquake

By Jess Duboy, Doug Duboy, Doug Duboy

For the first time in print Jess and Doug Duboy, the most experienced and proven ad-men in America show the courage to blast specific media for being overpriced and ineffective. 1969 co-author Jess Duboy produced the 1ST Sellathon in the USA; in 76 the 1ST Toyotathon. From the 1960s to today- Jess Duboy hasProduced over 18,000 commercialsA national record. If youre a business that relies on attracting new customers from your town and market area, this book tells you how, why and what to do; and equally as important, what not to do.Read on as favored and long used marketing ideas tumble under their own quake of ineptitude.Learn how to thrive in our new, forever changed digital world by doing the smart thing while your competitors refuse to accept the new day.If you have $1,000,000 a year to spend on marketing or zero; if you own an auto dealership, furniture store, restaurant, body-shop, legal firm; or any outfit that needs the folks to seek your services, the authors coach you with exact dos and donts.The silver Bullet Strategy:The Media The Message The Methodology

• Format: Paperback
• Language: English
• ISBN: 1432772643
• ISBN13: 9781432772642
• Release Date: July 2011
• Publisher: Outskirts Press
• Length: 178 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"