Advertising Account Planning

By Sheri J Broyles, Beth E Barnes, Carol J Pardun

Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1538114070
• ISBN13: 9781538114070
• Release Date: June 2019
• Publisher: Rowman & Littlefield
• Length: 156 Pages
• Weight: 0.60 lbs.
• Dimensions: 9.0" x 0.4" x 6.0"