Advertising: A Quickstudy Laminated Reference Guide

By: Siano, Maria

Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.
6 page laminated guide includes: History & Principles of AdvertisingPersuasionAudiencesAdvertising ProcessTypes of AdvertisingStrategic PlanningAdvertising GoalsTypes of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics

• Format: Misc.
• Language: English
• ISBN: 1423244117
• ISBN13: 9781423244110
• Release Date: May 2020
• Publisher: Quickstudy Reference Guides
• Length: 6 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.3" x 8.3" x 11.1"