Advertising & Promotion W/ Adsim CD-ROM

Bys: Belch, George E. and Belch, Michael A.

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073049727
• ISBN13: 9780073049724
• Release Date: August 2004
• Publisher: Irwin/McGraw-Hill
• Length: 864 Pages
• Weight: 4.45 lbs.
• Dimensions: 1.3" x 8.7" x 11.1"