Advertising and Integrated Brand Promotion

by Chris Allen and Thomas C. O'Guinn

Book Overview

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324320159
• ISBN13: 9780324320152
• Release Date: January 2006
• Publisher: Thomson South-Western
• Length: 781 Pages

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