Advertising Principles & Practices

By Sandra E. Moriarty, William D. Wells, Nancy Mitchell, et al.

Book Overview

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273752928
• ISBN13: 9780273752929
• Release Date: January 2012
• Publisher: n/a
• Weight: 2.85 lbs.
• Dimensions: 10.8" x 0.9" x 8.5"