Adventures in the Wine Trade: Diary of a Vintner's Scholar

By Ben Howkins

"A charming, entertaining, and illuminating read - not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. " - Neil Beckett, Editor, World of Fine Wine

The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way - people whose marketing genius was matched only by their desire to put a smile on everyone's faces. In true vinous style, Ben's book is sure to do the same.

Plumbing the depths: - Ben's valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face.

- Englishman abroad: a jolly jaunt through French ch teaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime.

- Serious business: Ben's career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.

• Format: Hardcover
• Language: English
• ISBN: 1913141454
• ISBN13: 9781913141455
• Release Date: February 2024
• Publisher: Academie Du Vin Library Ltd
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.0" x 8.6"