Advancing the Story: Broadcast Journalism in a Multimedia World

By Debora Halpern Wenger and Deborah Potter

It′s a multimedia world, and today′s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.

• Format: Paperback
• Language: English
• ISBN: 1608717143
• ISBN13: 9781608717149
• Release Date: February 2011
• Publisher: CQ Press College
• Length: 416 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.3" x 0.8" x 7.5"