Advances in Luxury Brand Management

Book Overview

Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research

Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities

Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management

• Format: Paperback
• Language: English
• ISBN: 3319845748
• ISBN13: 9783319845746
• Release Date: May 2018
• Publisher: Palgrave MacMillan
• Length: 256 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"