Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

Defines Kaiyu as consumers' simultaneous choices about destination, purpose, and consumption and reveals relationships among spatial shop-around movements and money flows

Provides a unified framework to evaluate various urban policies from hard to soft by consumer shop-around behaviors

Presents many empirical facts to reveal how specific facilities and functions contribute to the value of the whole town from Kaiyu surveys

• Format: Hardcover
• Language: English
• ISBN: 9811317380
• ISBN13: 9789811317385
• Release Date: February 2019
• Publisher: Springer
• Length: 467 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.1" x 8.6" x 9.4"