Advances in Global Marketing: A Research Anthology

Book Overview

Presents the state-of-the-art knowledge on global marketing issues
Focuses on unique problems in the field of international marketing
Synthesizes contemporary issues in international marketing

• Format: Hardcover
• Language: English
• ISBN: 3319613847
• ISBN13: 9783319613840
• Release Date: October 2017
• Publisher: Springer
• Length: 517 Pages
• Weight: 2.04 lbs.
• Dimensions: 1.2" x 6.1" x 9.2"