Advances in Economic Psychology

Economic psychology uses psychological theories to explore, assess and explain economic theories and behavior. One example is the use of motivation theory to gain insight into consumer behavior. This book explores this unique area of research and covers consumer behavior, financial behavior, business decision-making, cross-cultural research, and experimental research.

• Format: Hardcover
• Language: English
• ISBN: 0471970875
• ISBN13: 9780471970873
• Release Date: March 1997
• Publisher: Wiley
• Length: 334 Pages
• Weight: 1.26 lbs.
• Dimensions: 9.2" x 1.0" x 6.3"