Advances in Digital Marketing in the Era of Artificial Intelligence: Case Studies and Data Analysis for Business Problem Solving

By: Ltifi, Moez

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence.

• Format: Hardcover
• Language: English
• ISBN: 1032585110
• ISBN13: 9781032585116
• Release Date: July 2024
• Publisher: CRC Press
• Length: 316 Pages
• Weight: 1.74 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"