Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

Publication in the field of economic sciences

Collection of essays on advertising, communication, marketing and media management

Essays on advertising effectiveness

• Format: Hardcover
• Language: English
• ISBN: 3658248777
• ISBN13: 9783658248772
• Release Date: October 2019
• Publisher: Springer Gabler
• Length: 240 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"