Advances in Advertising Research (Vol. 1): Cutting Edge International Research [German]

By: Diehl, Sandra

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

• Format: Hardcover
• Language: German
• ISBN: 3834921114
• ISBN13: 9783834921116
• Release Date: June 2010
• Publisher: Gabler Verlag
• Length: 412 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.1" x 6.0" x 8.4"