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Advances in Advertising Research (Vol. XI): Des...
Edition Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative...
Edition Details
Format:Paperback
Language:English
ISBN:3658322039
Format: Paperback
Condition:
$
169.99
Advances in Advertising Research (Vol. XI): Des...
Edition Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative...
Edition Details
Format:Hardcover
Language:English
ISBN:3658322004
Format: Hardcover
Condition:
$
169.99
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