Advances in Advertising Research IX: Power to Consumers

Book Overview

Publication in the field of economic sciences
Persuading the consumer with new advertising formats
Effectiveness of in-game advertising
An insight into the effects of advertising execution styles

• Format: Paperback
• Language: English
• ISBN: 3658248661
• ISBN13: 9783658248666
• Release Date: December 2018
• Publisher: Springer Gabler
• Length: 353 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"