Advanced Theory and Practice in Sport Marketing

By Jason D. Hunter, Eric C. Schwarz, Jason D Hunter, et al.

Book Overview

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415518482
• ISBN13: 9780415518482
• Release Date: August 2012
• Publisher: Routledge
• Length: 432 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.0" x 6.8" x 9.5"