Advanced Theory and Practice in Sport Marketing

By Jason D. Hunter, Eric C. Schwarz, Jason D Hunter, et al.

Book Overview

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750684917
• ISBN13: 9780750684910
• Release Date: July 2011
• Publisher: Routledge
• Length: 480 Pages
• Weight: 2.30 lbs.
• Dimensions: 10.0" x 0.8" x 7.0"