Advanced Focus Group Research

By Edward E. Fern

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

• Format: Hardcover
• Language: English
• ISBN: 0761912487
• ISBN13: 9780761912484
• Release Date: June 2001
• Publisher: Sage Publications, Inc
• Length: 264 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"