Advanced Focus Group Research

by Edward E. Fern

Book Overview

Advanced Focus Group Research

examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research,...

• Format: Hardcover
• Language: English
• ISBN: 0761912487
• ISBN13: 9780761912484
• Release Date: June 2001
• Publisher: Sage Publications, Inc
• Length: 264 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"