Advanced Email Marketing

by Jim Sterne

Book Overview

Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it. So how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0974439304
• ISBN13: 9780974439303
• Release Date: October 2003
• Publisher: Lyris Technologies, Inc.
• Length: 115 Pages
• Weight: 0.40 lbs.

Customer Reviews

Brilliant!

I am an email-marketing beginner. I had no idea what email marketing and promotion looked like, I hadn't a clue how to approach it. This book is perfect for me and exceptional on a few counts. First, Jim Sterne packs an awful lot of material in a very skinny book. I'm used to software books that are padded unmercifully and then priced (ummm ...) arrestingly, let's say. This thin, dense book is a welcome treat. It follows from the book's compressed, all-useful content that it's a quick read: a couple of hours to go through it the first time. No slogging through stuff I already know because I'm afraid the author will spring some new info on me -- Gotcha! -- somewhere in the first 100 pages of fluff (see above). Then I'm just bowled over by the quality of the editing. Unlike almost all books I see these days, I could find no distracting grammar or spelling abominations, the kind that make me distrust and suspect the author. Another treat! Finally, what might have been a lot of detailed soporific lecture material, the same stuff that put me to sleep in Econ 101, Sterne manages to arrange in vital and vibrant form. Vivid, too! Yea, verily! Sterne gives us a moribund marketing team, introduces an email-marketing journeyman, and then lets the work and conversation flow as everybody learns a whole lot, as we do. And the story has a poignant, happy ending, too: bring your Kleenex. Bravo! A brilliant job.

Every Small Business Needs This Book

Advanced Email Marketing really should have been called, "Email Marketing Strategies for Beginners." Sterne takes a complicated subject and breaks it down into a very digestible format. If all business and/or technical books read like Sterne's we'd have a lot more small businesses showing black instead of red.

Solution to those who are suffering within your organization

For the starter of email marketing, it is a good guide to grasp what is all about email marketing and its effectiveness. You do not feel you wasted your money after reading it. For those who are engaged in email marketing, it would give you a path to the successful roadmap of how you should convince your boss and business partners. You would regret it if you do not read this and put it into practice. I have a lots of corporate clients who are suffering within their organization. I think I can introduce it to them if it is translated in Japanese. If it is OK to translate this into Japanese, I could do this. The story is very enticing. Norito (email marketing consultant from Tokyo, Japan)