The world is getting more advanced in all fields of endeavour at a speed almost unmeasurable, and successful communication is a major player in all these advances. Therefore, sound communicative competence and performance are a necessity.A brilliant professional business mind recognizes that impeccable communicative competence opens the doors of success opportunity and of fruitful collaboration but communication has its challenges.This text is a ready trainer and guide for success in present-day best practices in international business and cross-cultural communication. It provides practicable guides (and samples texts) to help readers achieve their business communication goals with as much ease as possible.
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