Advalue: Twenty ways advertising works for business

By: BUTTERFIELD L

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

• Format: Paperback
• Language: English
• ISBN: B007YWFWR8
• ISBN13: 9780750655019
• Release Date: April 2003
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.6" x 6.2" x 9.2"