Advalue: Twenty ways advertising works for business

By: BUTTERFIELD L

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and...

• Format: Paperback
• Language: English
• ISBN: B007YWFWR8
• ISBN13: 9780750655019
• Release Date: April 2003
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.6" x 6.2" x 9.2"