Are you an author interested in advertising but overwhelmed by all the book marketing?This book will teach you just enough to be dangerous, but more than enough to build an effective ad strategy to sell more books.In this book, you will learnReasons to consider advertising in your book marketing strategyElements that make an effective adEffective use of ad behemoths like Amazon and FacebookDifferent email and newsletter ad platforms like BookBub and Fussy LibrarianAll of this to give you back more time in your day for writing. And you'll sell more books too.Jenny Kate has been a communicator, marketer, teacher, and public relations professional since 2001. She has been quoted by top-tier media like the New York Times, CNN, FoxNews, NPR and Time Magazine. She has facilitated research opportunities for writers, professors, documentary filmmakers, and members of Congress. Since 2012, she has dedicated herself to learning, researching and testing book marketing methods and helped countless authors reexamine their efforts and become more successful.Consider these basic advertising truths revealed in this book: You do not have to run ads on every platformYou do need to learn what platforms are available to youYou need a plan. Plans create efficiency. And effective plans sell books and give you time back in your day.Advertising is one strategy for book marketing, and this is the second book in the "For Writers Who Just Want to Write Series." The first book is "Social Media for Authors: Book Marketing for Writer's Who'd Rather Write." Look for others on email marketing, author brand and more in 2020-2021.
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