Adoring Sales Marketing and Credit Control

By Neeraj Sharma

Book overview
Adoring Sales Marketing and Credit Control

I have been into Internal Audits through my career, and during the course of my stint with companies, by virtue of being an employee or as a consultant, I observed a significant anomaly in my competence to understand the sales function properly, that used to leave me embarassed and humiliated especially when there would be a brainstorming session on sales audit.

I wouldn't understand the words like primary, secondary, tertiary sales, the budget for ATL, BTL activities and so on and so forth.Finally all hell broke lose as I was assigned to audit the sales and marketing function of one of such clients and I was awfully non plussed because of the lack of awareness .

That was the time I realized, how important it is for an accounting person to understand the nitty-gritties of sales and marketing, that otherwise leaves the brightest of accountants and auditors handicapped at work.I decided to plug this loophole, that I had, so I could do justice to my career as an auditor.This book has been written keeping the audience from non-sales stream in perspective, to help them understand Sales and marketing and the related most commonly used words.This is not a get away rather a gateway for you to read more material on sales and plug the vaccum of anonymity in this stream.Happy reading and please do not forget to leave a review

• Format: Paperback
• Language: English
• ISBN: B0FJ1PXYV3
• ISBN13: 9798292744092
• Release Date: July 2025
• Publisher: Independently Published
• Length: 140 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"