Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Book Overview

Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation.- Corporate Prediction Markets for Innovation Management.- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools.- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising.- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument.- Building Innovative Competitive Advantage in the Mind of Customers.- Institutions and Collaborative Innovation.- Organizing Open Innovation for Sustainability.- Visions and Radical Innovation: A Typology.- Innovating the Business Model: The Case of Space.- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities.- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?.

• Format: Paperback
• Language: English
• ISBN: 3319343874
• ISBN13: 9783319343877
• Release Date: October 2016
• Publisher: Springer
• Length: 230 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"