Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families

by Chandan Deep Singh and Harleen Kaur

Book Overview

Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison...

• Format: Paperback
• Language: English
• ISBN: 1032239050
• ISBN13: 9781032239057
• Release Date: December 2021
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"