Adland: A Global History of Advertising

by Mark Tungate

Book Overview

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features...

• Format: Hardcover
• Language: English
• ISBN: 0749448377
• ISBN13: 9780749448370
• Release Date: August 2007
• Publisher: Kogan Page
• Length: 278 Pages
• Weight: 1.43 lbs.
• Dimensions: 1.4" x 6.6" x 9.4"