Adidas vs Puma: Brothers at War in the Sneaker Game

By Noah Shaw

Two brothers. One town. And a rivalry that changed the world of sports forever.

In the quiet German village of Herzogenaurach, Adolf and Rudolf Dassler once worked side by side - until ambition, war, and pride tore them apart. The result? The birth of Adidas and Puma, two of the most iconic sports brands in history.

Adidas vs Puma: Brothers at War in the Sneaker Game tells the true story of how sibling rivalry fueled a global sneaker war. From Olympic podiums to hip-hop stages, from the football pitch to the fashion runway, this is the behind-the-scenes drama that shaped an industry.

Through gripping storytelling, rare insights, and striking visual elements, this book dives deep into:

The origins of the Dassler brothers and their legendary falling-out

The cultural rise of sneakers and their unexpected global impact

The marketing ambushes, athlete deals, and street-style revolutions

How the feud finally found peace on a soccer field - decades later

Whether you're a fan of sports, fashion, history, or business warfare, this is a story of legacy, identity, and the shoes that changed the world.

• Format: Paperback
• Language: English
• ISBN: B0FJFSGZH7
• ISBN13: 9798293473571
• Release Date: July 2025
• Publisher: Independently Published
• Length: 76 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"