Adding Value (Rle Marketing): Brands and Marketing in Food and Drink

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1138793663
• ISBN13: 9781138793668
• Release Date: August 2014
• Publisher: Routledge
• Length: 368 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"