Adding Customer Value Through Effective Distribution Strategy

By Charles Nyangara Asaka

This book centers on the impact of distribution strategy on customer value. Of the four marketing mix elements, distribution has attracted a lot of interest since the execution of distribution... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639338855
• ISBN13: 9783639338850
• Release Date: March 2011
• Publisher: VDM Verlag
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"