Adaptation of controllable variables in marketing mix

By Aravind Agastyaraju

A brief study about marketing mix and culture. This work is related to Volvo group India, how the company adapted controllable variables in its marketing mix with respect to the tastes and trends of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659117315
• ISBN13: 9783659117312
• Release Date: May 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"