Ad Worlds: Brands, Media, Audiences

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Ad Worlds: Brands, Media, Audiences

Edition Description

Our world is defined by advertisements. They make us smoke, drink, lose weight, but things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? 'Ad Worlds' is a readable introduction to the ways ads are produced, transmitted...

Edition Details

Format:Paperback

Language:English

ISBN:0340700076

Format: Paperback

Condition:

39.60

Quantity:

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Ad Worlds: Brands, Media, Audiences

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