Ad Sales: Winning Secrets of the Magazine Pros

by Helen Berman

1997, Hardcover Edition This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0964971623
• ISBN13: 9780964971622
• Release Date: January 1991
• Publisher: Berman Publishing Company
• Length: 400 Pages
• Weight: 3.90 lbs.
• Dimensions: 1.4" x 8.7" x 11.3"

Customer Reviews

Helan prepares you for WAR when playing with the Big Boys (in this Multi-Billion Dallor Advertising

I love her so much I ENVY Her; She knows what she's talking about a Seasoned Vet. Helen also proves one of my greatest points in life through out this series. "Your work is cut out for you. So don't waste time on unnecessary people, thoughts and actions:They will side swipe you in the end when you least expect it -FOCUS is the key" I even brought Volume 2(you' will need it as it goes hand in hand with volume 1) directly from her website www.helanberman.com *It would be an honor to meet and sit under her. It would mean so much to me to Go on a copule of Sales Presentations with her as a Protege' I'm now "Bermanized"

A great wonderful tool for ones who start in Ad Sales!

Great Book! It's a must read book for every young publisher! It's a real-world approach.

Informative, enjoyable....makes sales for the beginner accessible

This book has impressed me since the first sentence. It explains everything in laymen's terms for the beginner (which I am), gives you insight into marketing to provide you with background information from the advertisers' point of view, and breaks everything down so that it's understandable and exciting. I would recommend this book HIGHLY!