AD Critique: How to Deconstruct Ads in Order to Build Better Advertising

By Nancy R. Tag and Nancy R Tag

Book Overview

Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

• Format: Paperback
• Language: English
• ISBN: 1412980534
• ISBN13: 9781412980531
• Release Date: December 2011
• Publisher: Sage Publications, Inc
• Length: 216 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.5" x 7.3" x 9.0"