The Actor's Brand: How to Own Who You Are, Get Seen, and Build a Career That Lasts
"Every time I hear Jodie talk about the business of acting, I steal a nugget to share with my own students. Her step-by-step approach is brilliant, and her calm, matter-of-fact guidance comes from someone who has truly walked the walk. " --Lisa Zambetti, CSA, 3X Artios-Nominated Casting Director, Casting for Criminal Minds, Criminal Minds: Beyond Borders, and Star Wars Jedi: Survivor
Most actors know they need to "brand themselves." But almost none know how or why the advice they've gotten so far hasn't worked.
In The Actor's Brand, working actor and career coach Jodie Bentley (Netflix, Hulu, ABC, CBS, Apple TV) dismantles the biggest myth actors carry about branding: that it boxes you in. Branding doesn't box you in, but confusion does. Drawing on the branding framework she's taught since 2008 through Actor Insider and The Actor's Think Tank, Bentley walks actors through the exact process she uses with private clients; the same one that took her own career from eight years of random, rare bookings to 170+ credits within six months of finding clarity.
Chapter by chapter, actors build their own Branding Themes, Branding Chart, Brand Prototypes, and Branding Statement, then translate that clarity into headshots, marketing materials, and a packaging plan that gets them recognized in the eight seconds a casting room actually gives them. This isn't a book of inspiration; it's a workbook actors do, not just read, illustrated with real client case studies that show the framework working in the real world.
For actors tired of watching "I can play anything" go nowhere, The Actor's Brand offers what drama school never taught: the business of knowing exactly what you sell.
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