Activating the Tools of Social Media for Innovative Collaboration in the Enterprise

by Ann Majchrzak, Elizabeth Fife, Francis Pereira, et al.

The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. The focus of this book is, from a managerial standpoint, the control of information, the extent to which such tools can enhance employee satisfaction and how best to use social media tools to attain specific outcomes including innovative collaboration. As companies...

• Format: Paperback
• Language: English
• ISBN: 3319032291
• ISBN13: 9783319032290
• Release Date: December 2013
• Publisher: Springer
• Length: 26 Pages
• Weight: 0.16 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"