Acting in Industrials: The Business of Acting for a Business

by William Paul Steele

When IBM wants to introduce a new product to the market, they show a video to their sales force demonstrating it in action. When WordStock wanted more bookstores to install their inventory system,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0435086405
• ISBN13: 9780435086404
• Release Date: June 1994
• Publisher: Heinemann Drama
• Length: 154 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.4" x 8.5"
• Grade Range: Postsecondary and higher